"Reflektor" (which you can watch at justareflektor.com) takes user interactivity one step further, by having users effectively be the special effects editor for the video, using a mouse or a mobile device, and also using the computer's webcam. http://m.rollingstone.
Info about the technology behind it is here, which can also be accessed when the video finishes (all 7 mins of it!)
Might be useful for something...
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